Assessing the Effectiveness of Palestinian Digital Diplomacy During the 2023-2024 Gaza Conflict
- 주제(키워드) Digital diplomacy , Palestinian Authority , social media , public diplomacy , foreign policy , strategic digital communication , Israeli-Palestinian conflict
- 발행기관 고려대학교 국제대학원
- 지도교수 Lim Sijeong
- 발행년도 2025
- 학위수여년월 2025. 8
- 학위명 석사
- 학과 및 전공 국제대학원 국제학과
- 세부전공 International Peace and Security
- 원문페이지 51 p
- 실제URI http://www.dcollection.net/handler/korea/000000304056
- UCI I804:11009-000000304056
- DOI 10.23186/korea.000000304056.11009.0002251
- 본문언어 영어
초록/요약
Amid renewed violence in the Israeli-Palestinian conflict since October 2023, the Palestinian Authority (PA) has increasingly turned to digital platforms to appeal for support to the international community and counterbalance the well-established Israeli narrative. As the war unfolds in Gaza alongside rising global attention, a crucial question emerges on the effectiveness of digital diplomacy (DD) as a tool to influence third-party government responses such as support, condemnation, or neutrality, in interstate conflicts. This study argues that he PA’s DD efforts (measured in weekly frequency and thematic framing) have been effective in gathering international visibility and in generating favorable attention for Palestine. Analyzing 6087 PA tweets and 1924 foreign government diplomatic statements from October 2023 to December 2024, this research finds: 1) increased posting by the PA correlates with a rise in total mentions of Palestine, 2) but the proportion of supportive mentions declines as DD intensifies. These findings reveal that while DD is effective in generating international reactions for weaker actors, it does not guarantee favorable sentiments. Visibility often comes with simultaneous critical or neutral responses. Especially in asymmetric communication environments where rival actors like Israel possess greater means. 3) content framed around the humanitarian crisis in Gaza creates more supportive responses than posts focused on governance or military issues. Although this highlights the power of emotional and moral framing, it also comes with serious limitations: humanitarian appeals might garner sympathy but may not advance the PA’s long-term goals of legitimacy and statehood.
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Table of Contents
Abstract i
Table of Contents iii
List of Table iv
List of Figures v
1. Introduction 1
2. Literature Review 4
2.1. Theoretical Frameworks 5
2.2. Case Studies 9
2.3. Identified Gaps and Research Needs 11
3. Theoretical Argument 13
4. Data and Methods 17
4.1. Data Collection and Selection of Case Studies 17
4.2. Dependent Variable: Foreign Government Responses 18
4.3. Independent Variables: Digital Diplomacy Efforts 22
4.4. Control Variables: Voting Alignment, UNSC Resolutions and Casualties in Gaza 24
5. Analysis and Findings 25
6. Discussion and Conclusion 32
7. References 38
8. Appendix 41
