Consumers Seeking Connection: Essays on When and Why Consumers Connect with Others.
- 주제(키워드) Amusement , Brand attitudes , Humor , Social connection
- 발행기관 Duke University
- 발행년도 2022
- 학위명 박사
- 학과 및 전공 Business Administration
- ISBN 9798351448015
- UCI I804:11009-000000273462
- DOI 10.23186/korea.000000273462.11009.0001365
- 제출원본 PQDT29257717
