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The Limits of Japan's Soft Power and Cultural Exchanges in South Korea, 1998-2021

초록/요약

Despite the normalization of relations with the implementation of the 1965 Treaty of Basic Relations between Japan and South Korea, relations between the two countries have continued to be inconsistent on cooperation policies. In 1998, President Kim Dae-jung and Prime Minister Keizō signed the “Joint Declaration and Action Plan for a New Korea-Japan Partnership in the 21st Century,” as an effort to improve Japan and Korea bi-lateral relations. Part of this agreement allowed the legalization of Japanese culture in the market for Korean consumers. This thesis evaluates the role and impact of Japan’s cultural exchanges as a soft power and their limitations in Korea. This research argues that culture exchanges do not have more influence on public perceptions in the Japan-Korea case than the problem of unresolved historical issues, and these cultural exchanges are limited in their ability to have a significant impact on public perceptions, promoting a “friendly” image of Japan in Korea, and improving general bi-lateral relations between the two states.

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목차

Abstract V
1.0. Introduction 1
1.1. The Japan-Korea Problem 7
1.2. Literature Review 10
2.0. Japan’s Cultural Exports and Their Influence in Korea 17
2.1. Methodology 17
2.2. Significance 18
2.3. Data and Results 20
2.4. Implications 24
3.0. Cultural Exchange as a Soft Power 25
4.0. Conclusion 30
References 34
Appendix 40

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