Standardization and Timely Completion of Product Development - Investigating the Moderating Effect of Firm Size and Multinationality : 표준화와 신제제품개발시의성: 기업크기와 국제성의 조절효과에 관한 연구
Standardization and Timely Completion of Product Development - Investigating the Moderating Effect of Firm Size and Multinationality
- 주제(키워드) 기업크기 , 국제성 , 조절효과 , 표준화 , 신제품 , Firm size , Multinationality , Moderating effects , Standardization , New Product
- 발행기관 국제e-비즈니스학회
- 발행년도 2014
- 총서유형 Journal
- UCI G704-001583.2014.15.5.003
- KCI ID ART001926484
- 본문언어 영어
초록/요약
This study examines the moderating effects of firm size and multinationality on the relationship between standardization and timely completion of product development. It was empirically tested by a Korean sample to verify the validity of the research framework. The results show that the larger companies, the stronger the effect of standardization on timely completion of product development. In addition, the paper assessed the moderating effect of multinationality on the relationship between standardization and on-time completion of new product development. Contrary to expectation, the results indicate that multinationality negatively moderates the relationship between standardization and new product development timeliness. The negative direction of an interaction term (standardization × multinationality) suggests that the standardization-timely completion of product development relationship becomes weaker when the degree of multinationality increases.
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