경로분석에 의한 길찾기와 의류상가 이용고객 구매의사간의 인과관계 분석에 관한 연구 : The Causal Relationships Between Wayfinding Performance and Customers' Desire to Purchase in Shopping Environment with the Use of Path Analysis
The Causal Relationships Between Wayfinding Performance and Customers' Desire to Purchase in Shopping Environment with the Use of Path Analysis
- 주제(키워드) Wayfinding Performance , Satisfaction , Desire to Revisit , Staying Time , Store Choice Structure , Path Analysis , Wayfinding Performance , Satisfaction , Desire to Revisit , Staying Time , Store Choice Structure , Path Analysis , 길찾기 , 만족도 , 재방문의사 , 체류시간 , 매장선택구조 , 경로분석
- 발행기관 대한건축학회
- 발행년도 2003
- 총서유형 Journal
- UCI G704-A00167.2003.19.8.003
- KCI ID ART000903996
초록/요약
The main purpose of this study is to propose a conceptual model of the role of wayfinding in desire to purchase, and is to analyze the causal relationships of the proposed model. Some of the relationships in the proposed model were tested by means of data collected in two shopping environments, Dongdaemun. To analyze the proposed model, explanatory factor analysis, reliability analysis, confirmatory factor analysis, and path analysis were used. The results of path analysis, wayfinding performance of extracted four factors-wayfinding performance, physical environment, goods & price, and accessibility- was found to be particularly important variable influencing desire to purchase indirectly through overall satisfaction, desire to revisit, and staying time.
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