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국내 절임배추에 관한 소비자 식품 안전 인식 및 구매 실태 조사

Consumer Survey on the Salted Napa Cabbage in Korea: Food Safety Awareness and Consuming Practices

초록/요약

Demand on a salted napa cabbage in Korea is gradually increasing due to the consumers pursuit of simplifying food consumption behavior. This study aimed to survey consumers food safety awareness and actual use of the salted napa cabbage in Korea to obtain their views on the increase in their consumption. A compromised questionnaire for the survey included following subjects: consumers purchasing pattern (preference, frequency, channel, and satisfaction), consuming behavior, food hygiene and safety awareness, and opinions to improve consuming patterns. Based on the results of preliminary telephone survey on 895 female consumers, main survey was conducted on 514 housewives in nationwide, who have purchased the salted napa cabbage once or more. Most of the respondents (91.1%) answered the ‘easiness to use’ as a reason why they bought the salted napa cabbage, and more than 80% of them purchased the salted napa cabbage once a year. More than half of the respondents (54.3%) answered that they used to purchase it directly from their relatives, friends, and acquaintances. In the query on satisfaction after using the salted napa cabbage, 85.4% of respondents were satisfied, and 14.6% of respondents were dissatisfied. For reasons of satisfaction, 54% of consumers selected the ‘convenience’, and 16.6% of consumers answered the ‘hygiene’, while the reasons for dissatisfaction were in state of salting, unsanitary status, and expensive price of the products. Regarding consuming behavior after purchasing, 22.4% of the respondents used it after storage for more than one day. Especially 85.4% of consumers stored it at room temperature, and 60.3% of consumers used it without washing. Most of them (83.3%) were not aware of foodborne illness caused by Kimchi. The Korean consumers' awareness of microbiological hazards is relative; thus, it is necessary to actively promote and educate them regarding food hygiene and safety recognition associated with use of the salted napa cabbages. These results provide useful and credible data for understanding general opinions of consumers according to the increase on consumption of the salted napa cabbage. It will also contribute to vitalize domestic market of the salted napa cabbage and improve consumers recognition and consuming practices aiming at better hygiene and safety.

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목차

Abstract ⅰ
목차 ⅲ
표 목차 ⅵ
그림 목차 ⅶ

Ⅰ. 서론 1

Ⅱ. 연 구 사 4
2.1 절임배추의 개요 4
2.1.1 절임배추의 정의와 식품유형 4
2.1.2 절임배추의 제조공정 7
2.1.3 절임배추의 제조공정에 따른 특성 변화 10

2.2 우리나라의 배추 및 절임배추의 시장 현황 14
2.2.1 배추 생산과 소비 현황 14
2.2.2 절임배추 생산과 소비 현황 18

2.3 절임배추의 생산∙유통∙소비 단계별 위해요소 23
2.3.1 절임배추 미생물학적 위해요소 23
2.3.2 절임배추의 물리․화학적 위해요소 28


Ⅲ. 연구 방법 32
3.1 연구 대상의 정의 32
3.2 절임배추 구매 경험에 대한 사전 전화설문 32
3.3 절임배추에 관한 소비자 인식도 조사 설계 33
3.4 구조화된 질문지 개발 33
3.5 소비자 면접 조사 37
3.6 통계분석 37

Ⅳ. 결과 및 고찰 38
4.1 응답자수 및 특성 38

4.2 소비자의 절임배추 구매특성 40
4.2.1 구매 유인 및 선호도 40
4.2.2 구매 빈도 및 경로 44
4.2.3 구매 만족도 47

4.3 절임배추 구매 후 소비자 행동특성 53
4.3.1 구매 후 사용 시 까지 보관 기간 및 방법 53
4.3.2 사용 시 세척 여부 57

4.4 절임배추에 관한 소비자의 위생·안전의식 59
4.4.1 주요 위해요소에 관한 의견 59
4.4.2 위생적인 재배·생산·판매 방식에 관한 의견 62
4.4.3 위생·안전 추가비용 지불의사 67

4.5 절임배추 사용 전반에 관한 개선의견 69

Ⅴ. 적요 71

Ⅵ. 인용문헌 73

부록 78

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