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시대극 장르의 실체와 요소 및 관객선호도에 관한 연구 : 코스튬 뮤지컬을 중심으로

Study on Reality, Element and Audience Preference of Historical drama genre

  • 장유정 (언론대학원 방송영상학과 영상전공)

초록/요약

본 연구는 뮤지컬 시대극 중 최근 괄목할만한 성장세를 보여주고 있는 코스튬 뮤지컬의 실체와 요소 및 관객선호도를 탐색하는 데 그 목적이 있다. 연구에 앞서 코스튬 뮤지컬에 대해 언급된 인터뷰와 기사 등을 통해 몇 가지 공통적인 요소를 유추해냈다. 아직 학계에는 그와 같은 특징을 가진 작품들을 유목화 할 만한 공식 명칭이 없는 관계로, 국회도서관 사이트에서 검색되는 뮤지컬 관련 석·박사 논문 및 등재학술지 기재 논문을 검토하여 시대극 장르에 관련한 유사연구를 조사했다. 또한 코스튬 뮤지컬이라는 용어를 검증하는 방법으로 영화의 한 장르인 코스튬 드라마의 사전적 정의와 대표작을 살펴보았다. 본격적인 연구로 4가지 스터디를 진행하였는데 첫 번째, 코스튬 뮤지컬의 실질적인 성장을 입증하기 위해 지난 12년간의 인터파크 예매순위를 분석하였다. 두 번째, 코스튬 뮤지컬의 특징과 기준을 밝히고자 제작자, 창작자, 기자, 평론가, 마케팅 전문가 등 13명의 공연 전문가를 선정하여 심층 인터뷰를 실시했다. 세 번째, 코스튬 뮤지컬의 대표작 및 흥행요소 등 객관적이고 세분화된 지표를 위한 전문가 대상 설문조사를 했다. 네 번째, 코스튬 뮤지컬에 대한 관객 선호도를 알아보는 방법으로 346명의 대학생을 대상으로 설문조사를 시행하여 뮤지컬 관람 이유, 작품 선정 기준, 코스튬 뮤지컬 선호도 등을 측정하였다. 첫 번째 스터디 결과, 지난 2009년 이후 코스튬 뮤지컬의 성장도가 급격한 상향 곡선을 그린다는 것을 알 수 있었다. 두 번째 결과, 과거 특정 시기를 배경으로 하고 화려한 볼거리가 있어야 한다는 두 가지 필수요소를 발견했다. 세 번째 결과, 코스튬 뮤지컬 작품과 그렇지 않은 작품의 구분을 통해 보다 상세한 기타요인들을 찾을 수 있었다. 네 번째 결과, 배우 캐스팅과 극장 규모가 같을 경우 관객은 관람 작품을 선정할 때 내용을 가장 중시한다는 알 수 있었다. [주제어] 뮤지컬, 시대극, 코스튬 뮤지컬, 뮤지컬 장르, 코스튬 뮤지컬 특징, 관객선호도, 뮤지컬 학술논문 분류, 코스튬 뮤지컬 성장 분석, 흥행 이유

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목차

제 1 장 서 론 ··········································································· 1

제 2 장 이론적 논의 및 선행연구 ···········································4
제 1 절 코스튬 뮤지컬의 이해 ··········································4
1. 코스튬 뮤지컬의 개념 ················································4
2. 코스튬 뮤지컬 용어의 유래 ··········································5
1) 코스튬 드라마 ························································· 5
2) 코스튬 드라마 대표 작품 ··················································· 6
3. 영화의 장르 구분 ························································7
제 2 절 선행연구 고찰 ·····················································11
1. 뮤지컬 관련 문헌 조사·················································12
2. 학술 논문 1,2차 분류···················································14

제 3 장 연구문제 및 연구방법 ········································22
제 1 절 연구문제 ····························································22
제 2 절 연구방법 ····························································24
1. 코스튬 뮤지컬 성장 분석 방법 ··········································24
2. 전문가 인터뷰 방법 ···················································25
1) 인터뷰 대상 선정···················································26
2) 인터뷰 질문 구성··················································28
3. 전문가 대상 설문조사 방법················································28
4. 비전문가 대상 설문 조사 방법···········································29
1) 연구대상······································································································29
2) 도구····································································································· 30

제 4 장 연구결과 ···········································································31
제 1 절 코스튬 뮤지컬 성장 분석 ·······································31
1. <지킬 앤 하이드> 등장 이후 (2004~2008년) ······················32
2. <모차르트!> 등장 이후 (2009~2011년) ······························37
3. <엘리자벳> 등장 이후 (2012~2015년) ·······························40
4. 성장 분석 결과 ········································ 44
제 2 절 전문가 인터뷰 ·····················································49
1. 코스튬 뮤지컬의 용어 인식 ··········································49
2. 코스튬 뮤지컬의 특징 ·················································51
1) 공통 요소 ····························································51
2) 기타 요소 ··························································53
3. 코스튬 뮤지컬의 기준 ··············································· 55
1) 화려한 볼거리의 유무 ··············································· 55
2) 역사적 고증과 현대적인 재해석·························57
3) 역사적 사실과 허구···············································58
4) 유럽 배경 ··············································· 60
5) 왕가나 귀족··············································· 61
6) 일본에서의 선 흥행···············································63
제 3 절 전문가 대상 설문조사 ···········································64
1. 코스튬 뮤지컬 대표작 ··············································66
1) 예상 작품··············································· 66
2) 선정 작품 ···········································69
3) 논란의 여지가 있는 작품 ·········································73
① <바람과 함께 사라지다>············································· 74
② <팬텀> ··············································· 77
③ <화성에서 꿈꾸다> ···············································78
2. 코스튬 뮤지컬의 흥행 이유 ········································79
1) 흥행가능성에 대한 신뢰도 ·······································79
2) 흥행 이유 ·······································81
3) 관객 선호 예상 작품 ······················84
3. 코스튬 뮤지컬의 향방 ················································87
1) 한국 뮤지컬의 미래 ················································87
2) 코스튬 뮤지컬의 발전 가능성 ···································88
3) 개막 예정작으로 본 2016년 공연 시장 ·························90
제 4 절 비전문가 대상 설문조사 ·········································93
1. 뮤지컬 경험 및 애호 여부 ··········································93
2. 뮤지컬 선호도 조사 ··················································96
1) 시간적, 공간적 배경에 따른 선호도 ·························96
2) 제작 방식에 따른 선호도 ·························96
3) 가상 뮤지컬 선호도 ·························97
4) 선호하는 가상 뮤지컬의 선정 이유·························98
3. 국내 뮤지컬 시장에 대한 예상 ····································99
4. 코스튬 뮤지컬에 대한 인식 ········································100

제 5 장 결 론 ·········································································102

참고문헌 ····················································································104
AppendixⅠ ··············································································109
AppendixⅡ ···············································································113
Abstract ····················································································118

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