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Corporate Social Responsibility (CSR) in Southeast Asia : Evaluation of CSR Commitment

  • 서보원 (Clara Hyewon Suh, 국제대학원 국제학과 국제통상전공)

초록/요약

During the recent decades, Corporate Social Responsibility (CSR) has been frequently associated with social development agenda, due to its potential to generate substantial impacts to the society with development needs. Governments often advocate CSR through regulatory framework, turning the nature of firm’s commitment from voluntary to compulsory. Therefore, businesses are held accountable for not only harmful consequences of their operation but also a wider range of social problems. Dilution of boundary of social responsibility, combined with the compulsory nature of the CSR practice in Southeast Asia, lead to inefficient commitment that lack strategic approach to maximize benefits to the society. By investigating corporate website information on CSR commitment, this research aims to examine CSR commitment status in Southeast Asia and ways to improve CSR performance. The survey was conducted on 75 Southeast Asian corporations and the results indicated that CSR commitment in Southeast Asia is concentrated around low-impact activities that are least sustainable in the long term. Combining the case study of the Manila Water Company, Inc., as best practice, several suggestions are made to move toward more effective and sustainable CSR commitment model.

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목차

I. Introduction 1
II. CSR and Social Development 3
2.1 General Issues 3
2.2 Southeast Asia in Particular 5
2.3 Existing Findings 7
III. Theoretical Underpinnings 9
3.1 Economic Objective and Social Responsibility 9
3.2 Strategic Approach to CSR 10
IV. CSR in Southeast Asia 14
4.1 Survey Analysis 14
4.1.1 Methodology 14
4.1.2 Results 17
4.2 Best Practice – Manila Water Company, Inc., 22
4.2.1 Strategic Alignment of Business Objective with Social Agenda 24
4.2.2 Cooperation with International Financial Corporation 26
V. Recommendations on CSR Strategy 29
VI. Concluding Remarks 33



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