Institutional Endorsement and its Spillover Effect within Business Groups
- 주제(키워드) Reputation and reputation spillover , business group resource sharing , institutional endorsement , sustainability index , signaling theory
- 발행기관 고려대학교 대학원
- 지도교수 김희천
- 발행년도 2012
- 학위수여년월 2012. 8
- 학위구분 석사
- 학과 일반대학원 경영학과
- 세부전공 경영관리전공
- 원문페이지 49 p
- 실제URI http://www.dcollection.net/handler/korea/000000035308
- 본문언어 영어
- 제출원본 000045720489
초록/요약
Firm reputations are important for businesses to survive and gain competitive advantage. Previous researchers argue that institutional endorsement builds the reputation of an organization and that the reputation spills over affiliated organizations. However, there is little empirical evidence to support reputation spillover effect among business group affiliates. Consequently, this study attempts to fill this gap by examining market responses to an affiliated firm’s additions to and deletions from a sustainability index. Findings suggest that the asymmetric reputation effect and reputation spillover effect has an influence on business group affiliates. Furthermore, this spillover effect is stronger among some business group members than others.
more목차
1. INTRODUCTION 1
2. THEORETICAL BACKGROUNDS 5
3. THEORY AND HYPOTHESES 13
4. METHODS 19
5. RESULTS 24
6. DISCUSSION AND CONCLUSION 30
REFERENCES 35
