Implication of Strategic Alliances for International Business
- 발행기관 고려대학교 국제대학원
- 발행년도 2004
- 학위명 박사
- 학과 국제대학원:국제학과
- 식별자(기타) DL:000014914507
- 서지제어번호 000045153209
초록/요약
Today’s business environment is under intense global competition and rapid changes in technologies. Companies operating in this environment are challenged by consumers to rapidly develop wider product lines, yet are still low priced. To maintain complexity in all levels of business field, many companies seek collaborative relationship with other companies. Hence, from agriculture to industry, from software to clothing, the spread of strategic alliances is quickening. A strategic Alliance is a business strategy in which two or more companies unite for common goals of mutual agreement, so business benefits and control power should be shared by them through cooperative partnership in more than one strategic field. Recently, not only company-based alliances, but also international strategic alliances in group including more than 3 companies have increased as well, which share fundamental concepts with bilateral alliances. However, multilateral alliances also show remarkable discrepancy from traditional company-based alliance competition due to their more complicated structure. Knowing that, this research will study the characteristics, motivations, varieties, and current situation of strategic alliances with empirical cases. At the end, this study will conclude with defining key determinants of successful strategic alliances in today’s international business with suggestions for companies that consider aligning or that are already conducting strategic alliance.
more목차
I. Introduction------------------------------------------- 1
II. Understanding of Strategic Alliances ------------------- 3
1.Environmental Factors for Strategic Alliances ----------- 5
2.Varieties of Strategic Alliances ------------------------ 8
3.Current Situation ------------------------------------- 12
III. Global Trend of Strategic Alliances; Multilateral Alliances
------------------------------------------------------15
1.Traits of Multilateral Alliances -------------------------15
1.1.Differences Between Competition Of Bilateral Alliances
And Multilateral Alliances----------------------------15
1.2.3 Types of Multilateral Alliances----------------------18
2.Design of Multilateral Alliances-------------------------20
IV. Determinants of Successful Strategic Alliances--------24
1. Reasons for Failure in Strategic Alliances--------------25
2. Criteria for Partner Selection---------------------------29
2.1. Compatibility---------------------------------------29
2.2. Competence---------------------------------------30
2.3. Commitment---------------------------------------32
3. Factors Driving Successful Strategic Alliances---------32
4. Suggestions for Multilateral Alliances------------------40
V. Conclusion------------------------------------------43
